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What’s Your Story? Build Narratives that Boost Your Business

blog, Events, marketing, promotion, seminar 2011/09/29

What'sYourStory?BuildNarrativesthatBoostYourBusiness

When: 6:00 PM – 8:00 PM MONDAY, NOVEMBER 14

Where: The Center for Architecture, 536 LaGuardia Place, NY, NY 10012 (212) 683-0023 info@aiany.org

People have been communicating through storytelling since they lived in caves and sat around campfires. Today, businesses use narrative to convey their companies’ messages and stand out in an increasingly competitive marketplace. So how does storytelling apply to design firms? What distinguishes one firm from another is not only its portfolio, but messages conveyed through creative and compelling stories. These speakers will demonstrate how design firms can use multimedia tools and different platforms to create effective stories that boost marketing, communications, and public relations programs.

Presenters:
Denise Ramzy, LEED AP BD+CAdjunct Professor, Parsons The New School of Design and Principal, Field Dimension
Richard Cook, AIA Partner, Cook+Fox Architects
Helen Dimoff, Communications Director/Principal, NBBJ

Cost:
Free for members
$10 for non-members

Organized by the AIANY Marketing and PR Committee