Jul 072011

FINAL EDITION                                                                                  July 4, 2011
To: Calendar of Events/Architects/Designers/Builders, etec.            
Event title:   “Architectural & Interiors Photography: Key Factors for Success – Varying Perspectives”
Date: Wednesday, July 20, 2011
Time: 5:30 PM to 9 PM                                                              
Where:   Allsteel Corporation Showroom, 79 Madison Avenue (at 28th St.), 14th Floor, NYC 10016
Program:  This will be a review and critique of current issues, best practices and lessons learned
                 in the practice of architectural and interiors photography.  It will include presentations by
                 each of the panel members including case studies with actual photographs from
                 assignments from their experience with clients and photographers.  This is not a seminar on
                cameras or other photographic equipment , but rather substantive discussions dealing with
                experiences of veteran professionals who create or commission architectural images
                 where they will be used in conjunction with various marketing initiatives, i.e. design award
                 competitions, presentations, websites, editorial,  internal marketing materials, and paid
                 advertising.    Problems and key issues related to color, perspectives, stylization, lighting,
                 collaboration, etc. will be included. Who should attend:  architects, designers, builders, real
                 estate developers, and photographers who wish to better understand the process of doing
                 such assignments as they collaborate with photographers in order to achieve the best possible    
Presenters:     Guy Geier, FAIA, FIIDA, LEED, Managing Partner, FXFOWLE Architects LLP
                         Thomas H. Kieren, AIA Professional NY, Architectural Photographer
                         Norman McGrath, Principal, Norman McGrath, Architectural Photographer
                        Clifford Pearson, Deputy Editor, Architectural Record magazine  
Registration:  In order to register, please email your name, affiliation and email address to: [email protected]     We need a list of attendees for security purposes, by July 17th.  
Fee: $10 payable at the door.


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