Panel Discussion Wrap Up

 AIA, blog, drawing, Events, Exhibits, marketing, models, seminar, visualization  Comments Off on Panel Discussion Wrap Up
May 232012

The Presenting Architecture Exhibition and Seminar Series hosted by the San Francisco Chapter of the American Institute of Architect’s office wrapped up last month and over the next few blog posts I will show some of the related material including images from the exhibition, comments and some insights from the seminars.

The last event was the panel discussion titled Presenting Architecture: What works for clients, the press and the public. Moderated by Amanda Walter with panelists: John King, George Calys, Jonathan Stern, Frank Doyle and Phil Woods. This was a rare look at how architectural presentations are perceived by clients, public entities and press who constantly have presentations made to them. Getting insights from these extremely experienced people was highly informative.  In addition to moderating this great discussion, Amanda Walter also wrote a fantastic blog  Designing Your Stories about it  on her Waltercomms Blog.

Here are some photos posted to the Presenting Architecture FaceBook page of the panel discussion

[fbphotos id=302558899831489]

And once again, this exhibit and series of events was made possible with the help of our hosts and sponsors.

This exhibit was sponsored by Arch , GCI General Contractors and William Stout Architectural Books.

Proudly hosted by the American Institute of Architects, San Francisco Chapter and the Center for Architecture + Design.

Your Presentation Lives Forever!

 AIA, blog, Events, marketing, models, photography, promotion, seminar, visualization  Comments Off on Your Presentation Lives Forever!
May 052012

Below is a reprint of an article I wrote for A/E Marketing Journal a great newsletter just published from How did I get to write this article is an interesting story in itself and a great example of of why all professionals should attend seminars and go to social events sponsored by professional organizations. While attending a lecture by Frank A. Stasiowski, ceo of PSMJ Resources at the San Francisco AIA, I took the first remark made by Mr. Stasiowski to heart. His advice was to ‘joint venture’ with someone you meet in the room today. I decided that I would joint venture with Mr. Stasiowski somehow. The article is a result of that meeting.

Attending a $45 breakfast lecture takes time from the drawing board and I do not get reimbursed from a company as like many members of Presenting Architecture I am a sole practitioner, but look at the result, a published article and new working relationship with a top architectural consultant!

PSMJ Resources, Inc. is the world’s leading authority, publisher, and consultant on the effective management of architecture, engineering, and construction firms. With offices in the United States as well as the United Kingdom and Australia, PSMJ offers over 150 titles in book, audio, and video format. In addition, the company publishes several monthly periodicals and delivers dozens of seminars, roundtables, conferences, webinars, and in-house training sessions every year for A/E/C professionals around the world. PSMJ’s sought-after consulting expertise covers a range of critical business areas such as strategic planning, project management, valuation, succession planning, and mergers & acquisitions.

Your Presentation Lives Forever by Robert Becker

Your presentation has many lives. The longevity of your presentation material should always be considered when deciding what sort of time and money you want to throw at it, and the fact is that it will live on far longer than you think. Don’t just throw something together to get you through a meeting. Everything you present of your firm’s work should be of the quality that can be used by your marketing department forever. Whether your staff is doing the presentation work or you are hiring outside professionals (i.e. communicators, physical model makers, photographers, or visualization experts, etc.), going the cheap route will affect not only the immediate presentation but also every future view of it.

Saving your firm or your client a small amount of money will result in presentation visuals that will not stand up to their long life. Your materials are better off from hiring a professional specialist, chosen by quality of work and reliability, not price.

Is the work your office produces in-house up to the quality of work you expect from a consultant? Consider the following:

• Are you presenting SketchUp models that look like everyone else’s? Give your staff the proper time to do post production on the computer visualizations. This is the only way to have your images look great and develop a visually unique office identity.

• Are your project photos just snapshots taken by whoever had an iPhone handy? Ask yourself, is your project so perfect that nothing needs adjusting or staging for a photograph? The images you use will be the only way countless people see your project, and they should be treated carefully by a professional who understands composition, exposure, staging, lighting, and time of day.

• Chipboard and foam core models might be useful in-house, but you don’t want your client to see them if they’re poorly constructed. Professional physical modelers use laser-cut and 3D-routed materials of all kinds as well as 3D printers, with stellar results.

After you make the presentation, your work will likely be displayed at your client’s office, on walls, on flip boards, as well as PDFs that get circulated to other potential clients. The presentation will also live on in your own office, framed on a wall and seen by most everyone that visits, and reused in future marketing materials. Your presentation lives forever, so make it count!

How are you distinguishing your presentation from the competition’s? And does your office have a unique visual identity that conveys your brand and the type of work you offer? These questions, in addition to quality, must be considered when working to develop the best, most effective presentation visuals.

Jan 252012
Hallidie photo Keith Baker

Hallidie photo Keith Baker

Presenting Architecture announces it’s first exhibition and seminar series!  Hosted by the American Institute of Architects San Francisco Chapter and The Center for Architecture + Design and curated by Robert Becker this event will run from February 16 – April 26, 2012 m-f 9-5. The artists reception will be February 23rd, 2012, 5:30-7:30pm.

Presenting Architecture curated by Robert Becker will highlight ‘case studies’ of  architectural model makers, photographers and visualization experts along with a communications case study by Amanda Walter co-author of the upcoming book Social Media in Action.  These studies will explore how these artists produce their craft and showcase the importance of using specialists to make your architectural presentation a winning one.

Participating Artists:

Russell Abraham, David Anderson, Keith Baker, Robert Becker, Dean Birinyi, Barney Davidge, David Eichler, Robert Frank, Gemmiti Model Art, Chris Grubbs, Emily Hagopian, IDF Global, Lawrence Ko Leong, Markus Lui, Michael Reardon, John Shulters, SmithgroupJJR, Robert Staehle, Studios Architecture, Amanda Walter, Art Zendarski

Highlighted Project:

Peter Pfau’s SPUR project with work from:  Pfau Long Architecture, Art Zendarski,  and model graciously loaned by SPUR.


Please click here to see the seminar offerings.


AIA San Francisco and Center for Architecture + Design Gallery
Hallidie Building
130 Sutter Street, Suite 600
San Francisco, CA
Gallery Hours: 9-5 m-f
On view February 16—April 26, 2012
February 23, 2012-artist reception, 5:30-7:30pm

Social Media Links:

FaceBook Event
LinkedIn Event

This exhibit is sponsored by Arch , GCI General Contractors and William Stout Architectural Books.

Proudly hosted by the San Francisco Chapter of the American Institute of Architects and the Center for Architecture + Design.

Presenting Architectural Exhibits

 blog, drawing, Events, Exhibits, Uncategorized, visualization  Comments Off on Presenting Architectural Exhibits
Sep 122011

Ok, so it has been years since I have attended an architecture exhibition. After starting Presenting Architecture and realizing that I needed to be up on the state of everything to do with presenting architecture, attending architecture exhibits went on my to do list. My timing was good with the San Francisco AIA chapter’s Architecture And The City Festival coming up. The first two exhibits I visited within a week of each other were, Architecture of Consequence at the San Francisco AIA gallery, and Reclaim Market Street at the SPUR gallery. Credit should go to the San Francisco AIA and it’s Architecture and the City Festival, well thought out, publicized and full of great content, exhibits and events. Both exhibits were list only entrance for those with the foresight to reserve their spot. What is also worth a mention is that both venues are fairly new and state of the art gallery spaces, refreshing to see such top rate gallery space for architectural related exhibits with full capacity openings.

Interestingly enough each exhibit focused on urban planning solutions, Architecture of Consequence on futuristic conceptual ideas and Reclaim Market Street on ideas for Market street in San Francisco before an upcoming repaving project. The persona of each hosting organization was apparent with the more bookishness of SPUR showing visibly with books accompanying the video screens and a DIY post-it note contribute your ideas space. Architecture of Consequence naturally showcased more architectural design based urban solutions meaning urban design sometimes took a back seat.

Architectural exhibits have always been an experiment in designing presentation boards. A change of pace for an in-house marketing department to show their own design sense away from the day to day client or generic marketing layouts that need to be straightforward. I have to be honest here, that while many an image of mine has been used on presentation boards, knowing my own weakness and boring preferences in this area, I have always left this realm to the more specific professional graphic design types.

Architecture of Consequence based it’s presentation boards on a Mondrian painting geometry (B.131 Composition with Red, Yellow, Black, Blue and Grey), which although interesting in concept and working toward the goal of an integrated exhibit started the firms with a design restraint which is never a good idea and was also disregarded for the most part. This exhibit consisted of boards from the original exhibition Architecture of Consequence – Dutch Designs on the Future with four Bay area architecture firms adding to the exhibit for a local twist. Text on all boards was unreadable at the size printed with tons of text, a bit of editing and readability would have gone far here.  Using the term boards is a bit misleading as each presentation was a vinyl type print adhered directly onto the walls of the gallery resulting in a textured effect that took away from every presentation.  Images were fuzzy on many boards resulting from the wall showing through and most likely low resolution images being enlarged to much.

Reclaim Market Street was designed in a straight forward way with cardboard laser cut stencils for labeling with extremely plain but effective text accompanying a photo tinted to resemble yellow trace. While I am one to always advocate for more images, I felt that the message of the exhibit came forward beautifully and clearly with text overriding imagery. Contrast that to the AIA exhibits fuzzy printed displays and type faces that at largest were unreadable,

Both exhibits are conceptually extremely different with The Architecture of Consequence being highly conceptual and Reclaiming Market street being a community based intervention project. Given this one would think that Architecture of Consequence would have a major edge on the wow factor but with the content of each board being visually impaired and the Reclaiming Market Street exhibit so clear in design and content that it was clearly a better presentation. Visuals aside, both exhibits are totally worth visiting and well worth your time!